HEINEKEN: Digitising Routes
to Market
HEINEKEN in Numbers
Digital Transformation for the Market Leader
HEINEKEN's Evergreen Strategy commits to transforming digital business and making company the world’s “best-connected brewer”.
These 4 key strategic pillars will shape the direction of HEINEKEN into the future:
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✓ Drive superior growth
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✓ Raise the bar on sustainability and responsibility
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✓ Unlock the full potential of people
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✓ Fund growth strategies
Mobile App and Desktop Versions
Portals for customers, distributors, and administrators. Sales representatives can also use the platform to track customer performance and train new users.
Scalable Solutions That Can Accelerate Fast
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✓ New and smaller HEINEKEN markets can now launch Virto Commerce and trade online at 35% of the cost of the initial implementations as feature sets and overall capability grows.
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✓ Each market’s Virto Commerce solution can be localised and re-branded with the appropriate corporate livery all whilst retaining adherence to the global standard solution – thus accelerating roll-out and adoption.
HEINEKEN's digital transformation in 15 countries with Virto Commerce
Discover how HEINEKEN brews better B2B ecommerce and kick starts digital transformation in 15 countries.
Digital Success for the World's Best Connected Brewer
The system drives top line growth by increasing outlet coverage, personalized promotions, and growing basket size.
A Few Words From Our Client
Virto Commerce is a core part of rapidly expanding portfolio of digital sales solutions since 2018. Virto Commerce brings flexibility and speed to market and copes well with our often complex market dynamics. It allows us to serve our customers better, faster and smarter.
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Virto Powers
The World’s Best
Connected Brewer
Discover how HEINEKEN brews better B2B ecommerce and kick starts digital transformation in 15 countries.
Learn From Other Success Stories
Bosch Thermotechnik wanted a direct line of communication with their customer base. To gain this important access, they decided to create a customer loyalty program that awarded points and allowed them to interact directly with customers.
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Would you like to find out how 'Lavazza by Bluespresso', created a robust and flexible platform, that could process complex pricing and order lists and was able to integrate across different systems? Read our case study.
