Virto Commerce Helps HEINEKEN Digitize Routes to Market

Los Angeles, CA, Sep. 13, 2022 – Virto Commerce, a leading provider of B2B digital commerce solutions, has published the customer story that examines how HEINEKEN, a Dutch brewing company, has leveraged the power and adaptability of the Virto Commerce’s B2B ecommerce platform to cover half of its 30 digital markets globally.

Launched first in APAC in 2018, the Virto Commerce B2B solution is now a core part of HEINEKEN’s digital B2B ambitions of becoming the world’s “best-connected brewer.” In fact, HEINEKEN now covers one-third of all fragmented trade revenue with B2B solutions – connecting to 370,000 users around the world.

Virto Commerce is now a core part of a rapidly expanding portfolio of digital sales solutions in HEINEKEN. New and smaller HEINEKEN markets can now launch Virto Commerce and trade online at 35% of the cost of the initial implementations as feature sets and overall capability grows.

Virto Commerce is an enterprise-grade B2B-first eCommerce solution provider that enables business innovations, true extensibility and digital revenue growth. Virto’s headless, modular, API-based .NET-based architecture offers powerful technology that solves digital challenges of any complexity, fits complex business scenarios and different business models like B2X, B2B2X, D2C, Marketplace, etc. Virto’s fully-composable and adaptable platform-as-a-service has got all your digital ambitions covered.

Virto empowers hundreds of businesses throughout the world with top-notch technology and is trusted by companies like The HEINEKEN Group, Hyundai, Lavazza, Bosch, and De Havilland.

Virto Commerce is a part of Virto Commerce Group headquartered in Los Angeles, CA, USA.