All about Customer Portals for B2B Pharma Sales

More and more B2B companies desire to provide seamless customer experience to beat the competition, gain market share, and the clientele's loyalty. The B2B market moves towards building holistic B2B customer portals that provide superior CX for all purchasing scenarios and have the needed self-service capabilities in one system.

Following the common trend, the pharma industry and pharmaceutical companies are no exception.

1. THE TOP REQUIREMENTS OF PHARMA B2B CUSTOMER PORTAL
2. B2B CATALOG STRUCTURE FOR PHARMA PRODUCTS
3. THE B2B CUSTOMER ONBOARDING PROCESS IN PHARMA INDUSTRY
4. THE PHARMA B2B CUSTOMER PORTAL TO CHOOSE
5. CONCLUSIONS

Unlike the B2C world, in B2B, almost every industry has specifications and unique customer experience characteristics. Thus, CX improvement in a particular field requires an industry-specific digital commerce solution.

So, what are the distinguishing characteristics of B2B customer portals for Pharmacy sales and the pharmaceutical industry?

If you would like to launch your very own B2B portal for the pharmaceuticals industry, here are some requirements and determinants to consider:

The government regulations and licensing policies; 

• Complex onboarding process;
• Complicated catalog structure; 
• Challenging butch ID tracking; 
• Intricate access, roles, and permissions; 
• Sophisticated pharmaceuticals logistics.

Weighing all these complexities, pharmaceutical companies should carefully choose their B2B portal provider and make sure that the eCommerce solution can address these requirements.

Government regulation and complex scenarios dictate a sophisticated B2B catalog structure for pharma customer portals. 

Firstly, search and flexible filtering should make many distinctive product properties available. These properties may include the manufacturer information, manufacturing location, active ingredients, batch number (expiry date, product details of the medical devices, the shelf life of medication), licenses, and more. 

Complex catalog structure assumes different filtering combinations as well. For example, some products, the so-called generic medications, might be manufactured by multiple companies and share the same name but have different prices. 
B2B pharma portal requires complex filtering capabilities by active ingredients, the manufacturer, batches, and license permission details to name a few. 
A properly set-up digital catalog guarantees a seamless customer experience on the front end, where a buyer quickly finds the desired product using search and filtering configuration.

Government regulation and complex scenarios dictate a sophisticated B2B catalog structure for pharma customer portals.

Firstly, search and flexible filtering should make many distinctive product properties available. These properties may include the manufacturer information, manufacturing location, active ingredients, batch number (expiry date, product details of the medical devices, the shelf life of medication), licenses, and more.

Complex catalog structure assumes different filtering combinations as well. For example, some products, the so-called generic medications, might be manufactured by multiple companies and share the same name but have different prices. 
B2B pharma portal requires complex filtering capabilities by active ingredients, the manufacturer, batches, and license permission details to name a few.

A properly set-up digital catalog guarantees a seamless customer experience on the front end, where a buyer quickly finds the desired product using search and filtering configuration.

Different medications and drugs require special transportation conditions. Some medicines must be transported in a fridge, some tolerate only a particular temperature range, and some don't need special transportation conditions. 
It means that if a purchased order includes medicines with different transportation condition requirements, the order delivery must be split into multiple shipments, and the customer should be able to keep track of each shipment independently.

The B2B customer portal for pharma companies must be able to support the non-trivial logistics prerequisites of this notoriously complex industry.

Industry leaders like Bosch, HEINEKEN, Lavazza, and more have chosen Virto Commerce B2B Portal to digitize their routes-to-market and transparently control B2B relationships through one unified system. 

Here are the powerful B2B capabilities you get by choosing Virto as your Pharma B2B Customer Portal provider:
• Self-service B2B digital portal with unified eCommerce experience. 
• Seamless integration to your ERP and other systems, even the legacy ones. 
• Strong partner network and implementation team.
• Unique Virto Atomic Architecture™ allows you to scale and extend the solution to cover all your digital ambitions. 
• All the necessary ready-to-use B2B capabilities, including sophisticated B2B catalog, logistics, shipment and order tracking, contracts, invoicing modules, and more. 

If digital profit increase and CX improvement is on your agenda, feel free to book a B2B portal demo with our experts.