Home Virto Commerce blog Mirakl Pricing and Alternatives: A Detailed Expert Comparison 2024

Mirakl Pricing and Alternatives: A Detailed Expert Comparison 2024

As more and more businesses join the B2B ecommerce community and start their own digital commerce businesses, B2B buyers massively move online. However, what they expect is not always what B2B ecommerce business owners think: most of the B2B buyers prefer having a B2C-like experience when purchasing their goods while keeping essential B2B capabilities. One of the greatest new strategies the seller can enhance B2B buyers’ CX while selling more, is building a B2B marketplace.

Some of the B2B ecommerce platform vendors offer building marketplaces right on the platform and keeping everything at one platform conveniently. When choosing a B2B marketplace solution, people often marketplace software like Virto, Adobe Commerce and more, which is only correct in Marketplace capabilities: as many of them are more than a marketplace, and provide greater capabilities compared to Mirakl.

Nevertheless, as the Virto team gained profound experience in building B2B ecommerce marketplaces, we keep a close eye on such comparisons and the market players offering marketplace platforms only as well. And to help businesses make a more data-based decision, we are here to share our expertise through analyzing popular Virto competitors. Let’s start with Mirakl.

What is Mirakl?

If you are searching for info about Mirakl as a B2B solution, probably your first question will be: is Mirakl a SaaS product? The answer is YES: Mirakl is a software-as-a-service solution for managing third-party marketplaces and dropship businesses.

Headquartered in France, Mirakl company was founded in 2012 by Philippe Corrot and Adrien Nussenbaum. With the idea of a new way to build marketplaces, it has now reached 0.02% of ecommerce platform market share, but ambitiously moves on.

What Mirakl Does

Mirakl specializes in providing marketplace solutions. This solution is designed to enable businesses to create and manage online marketplaces. The primary focus of Mirakl is to help businesses expand their online presence by integrating marketplace functionality into their existing websites or by creating new online marketplaces from scratch.

Among Mirakl key capabilities and tools are the following:

Building and managing marketplaces, — the core idea of the platform.
Sales management on several marketplaces with Mirakl Connect.
Product catalog management able to aggregate several suppliers on the same platform.
A retail media to create unique ads.
Analytic and strategy tool.
Payout solution for marketplaces.

This basic set of capabilities helps businesses to build a comprehensive marketplace with core features.

Mirakl is used across various industries and sizes, from SMEs to large enterprises. Key industries include retail, manufacturing, and services. Good examples of users are Best Buy Canada in retail, Toyota Material Handling in manufacturing, and Siemens in B2B services.

Mirakl Integrations and Connections

Mirakl offers various integrations and connections to enhance its functionality and ease of use. Some of the most popular integrations include:

Oracle Commerce Connector: Integration with Oracle Commerce for enhanced e-commerce capabilities.
WooCommerce Integration: Allows businesses using WooCommerce for their e-commerce to seamlessly integrate marketplace features.
Shopify Integration: Enables Shopify users to incorporate marketplace functionality into their existing online stores.

Pros and Cons of Mirakl Marketplace Platform

Mirakl has good overall ratings on all the popular software assessment platforms: GetApp, Capterra and G2 give it 4.5 out of 5, Gartner Peer Insights users assess it for 4.8, Trustradius gives 7 out of 10. Reviews are rich with pros and cons. Let’s look at them.

Strengths:

Good connecting and integration API capabilities.
Convenient main dashboard.
Ease of use.
Great support team.
Many features.

Challenges:

Charges additional fees, the final cost can be dramatic.
Businesses have to use a standard set of features as they cannot be tailored to specific business needs.
Mostly tailored to B2C.
Possible performance issues.
Tough learning path.

Based on the reviews, Mirakl looks to be a good platform for B2C sector, especially retail, and offers some basic B2B options. While it offers great marketplace functionality, the solution is a bit limited and sometimes faces performance issues. Nevertheless, 4.5 to 4.8 out of five is a great result!

Mirakl Pricing and Cost Guide

We know that the solution can be costly sometimes. So let’s see how the company manages pricing. Though the exact cost details for Mirakl Marketplace Platform are not publicly available, we can find out the following:

Mirakl does not offer a freemium version, but there is a trial.
Its cost of the implementation is close to the enterprise-level market and is unreasonable for the mid-market companies. While being cost-prohibitive at a very beginning, Mirakl takes a long time to implement.
While the internet shows that the price starts with a USD $0.01, it actually depends on the number of users, and the price constantly rises.

Though the paid plan includes 22+ features and supports 3 total integrations, it can quickly become not enough. Compared to other platforms, the solution is cheaper in a small view, but can get highly expensive for big enterprises. This is why it is essential to forecast your needs in a long run, so you don’t face the situation when the total platform cost grows faster than you expected.

Mirakl vs. Competitors and Alternatives

Most often, Mirakl is compared to ten popular platforms, let’s dive deeper into analysis of each.

	Mirakl	CS-Cart Multi-Vendor	Shopify	Adobe Commerce (ex-Magento)	Saleor
Target audience	Mid to large enterprises	Entrepreneurs, small businesses	Small and mid-market businesses	Medium and enterprises	Small to medium
Capabilities	Wide range including seller and product management, orders, payments, marketing, analytics	SEO tools, email marketing, store design and more	SEO-tools, analytics, sales management and more	Product catalog management, Order Management, marketing features and more	B2B and D2C capabilities in warehouse and sales control, catalog management, so on
Costs	Flexible, based on number of sellers and transactions, though expensive	Starts from $1250 per year, offers free trial. Lifetime license available	From $29 per month	Starts with $22,000 a year for basic version or from $40,000 for Cloud version	Starts from $1,295 /month, charges $0.15 /order
Type of platform	SaaS	SaaS	SaaS	PaaS	SaaS or Self-Host
Learning Path	Moderate	Moderate to High	Low to Moderate	High	High
Scalability	High	Low	Low	Medium	Medium
Integrations	Supports a wide range of API integrations, 3 at a time are available	Unknown	Good connection capabilities, but slow data transfer	Great with other Adobe products, limited with third-party ones	With some apps
User support	Fast and detailed support	Great support and learning materials	Low-level	Great customer support	Great customer support
Use Cases	AmerisourceBergen Corp., FedEx Corporation, Albertsons, Sysco Corporation, Walmart Mexico and more	ShopClues.com, Yumbles.com	Heinz, Redbull, Bearbrans, so on	T-Mobile, Coca Cola, Krispy Kreme	Butterfly, Pretty Green
Strengths and challenges	Easy to use with many features; probable performance issues and high price	Easy to start, care about security; buggy and laggy	Easy to use, many marketing tools; charges 2% transaction fee	Powerful. Many features; needs a developer expertise	API-first approach; need for technical expertise
Who doesn't need it	B2B midmarket and enterprises	Mid-market businesses and higher	Large enterprises	Small and medium businesses with limited budget	Big enterprises

The following solutions are rarely compared to Mirakl, as businesses often don’t see the same functionality. Though, they are worth to discover as they have common capabilities. For example, Virto Commerce can offer the capability to add Virto Marketplace wo your existing solution (as Mirakl does). So let’s look at them as well

	Sharetribe	PrestaShop	Virto Commerce	Izberg	Convictional
Target audience	Entrepreneurs, SMBs	Small to medium	Enterprises, but fits all	SMBs to medium	Medium to enterprises
Capabilities	User management, listing management, analytics	Procust management, SEO tools, Marketing tools	B2B platform, all processes management, easy integrations, high extensibility	Multiseller management, product management, and more	PIM, Order and inventory management, and more
Costs	From $99 per year	Free	GMV-based or Order-based, from 2$ per order	Unknown	5% of sales, billed monthly
Type of platform	SaaS	SaaS	PaaS	SaaS	SaaS or a combination of software usage and a % of revenue
Learning Path	Low to Moderate	Moderate	High	Moderate to High	Moderate
Scalability	Limited	Very limited	High	Medium	Unknown
Integrations	Easy to use for small marketplaces; limited customization and scalability	Great customization; high added costs	Unique Virto Atomic Architecture; fits for enterprises and is expensive for SMBs	Flexible, both B2B andB2C; complex and hard to develop	Robust integration capabilities; not too intuitive and no client focused
User support	Great support level	Medium support level	Great support level	Great support level	Great support level
Use Cases	Sugarfit, Probuddy, Tutulist etc.	Magimix, Huygens, Bleu de Chauffe etc.	Heineken, Bosch, Lavazza by Bluespresso and more	Total Energies, Wine and Co, Veepee etc.	Tom Ford, CuddleCo, Garmin etc.
Strengths and challenges	Easy to use and offers many features, though has limited customization capabilities	Open-source and free, needs tech knowledge	Offers unlimited scalability capabilities, but needs some technical knowledge	Supports multisales, though complex and expensive	Additional PIM capabilities and B2B features, but is cost-prohibitive
Who needs it	Medium and enterprise startups or non-tech founders	SMBs and mediums looking for efficient solution	Enterprises, medium businesses who plans to grow soon, small businesses with great ambitions	B2B businesses focused on marketplaces	Growing businesses oriented to marketplaces
Who doesn't need it	Limited budget companies	Large enterprises	Companies with limited budget	Companies with limited budget	Small retailers, the ones who need high customization

Recommendations and Conclusion

All in all, Mirakl is a great solution for those who start their business and need marketplace only. As the company grows, it might need more capabilities, which might be extremely expensive with Mirakl. In case your business is a startup or is not going to develop fast, Mirakl can be a good choice. Though, in case you need more capabilities, you had better check out other solutions mentioned in the article.

In case you have realized that besides of building marketplace you might need greater enterprise level capabilities, or might need them in the future, take a look at Virto Commerce: a comprehensive solution that can not only offer connecting your existing platform to Virto Marketplace, but to seamlessly develop new capabilities for your growing business. Reach out to Virto’s team to learn more.